Negotiating and influencing with impact - recorded webinar

In your roles you need to negotiate and influence daily, whether that be with patients, their families, their peers, senior professionals, or other healthcare professionals. You will need to negotiate situations that will have a significant outcome on your practice, performance, and culture.

Audience: All doctors Medical students
Format: Webinar
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What to expect from the webinar

  • The webinar is up to one hour.
  • It is taught by a subject matter expert.
  • No preparation is needed, just bring a pen and paper if you want to make notes.
  • This webinar has already been recorded, so it isn't interactive.
  • A certificate of attendance will not be given for watching the recording of the webinar.


What you will learn

By the end of this webinar recording you will:

  • understand your 'influencing style' and how to harness it to communicate with impact
  • think differently about what it means to influence others 
  • creatively consider what approach to negotiation suits your individual style.


Who is this webinar for?

  • Free for BMA members.


Reading list


It was useful to learn about the different negotiating styles, and the pros and cons of pull/push techniques.
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BMA learning and development