Responding to Chapter two of the government’s Childhood Obesity Plan, Professor Dame Parveen Kumar, BMA board of science chair, said:
“The Government has listened to many doctors’ concerns about how best we tackle the pressing problem of childhood obesity and this next stage of the plan shows the potential to illuminate the path towards a healthier future for generations to come.
“It has been unacceptable that many children grow up with the idea that eating unhealthy processed junk food is normal; children and young people have been subjected to barrages of marketing for sugary, salty and fatty foods.
“This new chapter of the Childhood Obesity Plan recognises that it is increasingly difficult for families to make healthy choices when the amount of calories in the food we buy in high-street cafes isn’t clear, when price promotions incentivise buying unhealthy food in bulk and when children pass countless fast food outlets going to and from school.
“With no time to waste, we hope the Government does everything in its power to make this vision a reality. It must ensure that a strong regulatory framework is central to tackling the burden of childhood obesity by limiting commercial influences. The Soft Drinks Industry Levy is already having a positive impact and is a good example of how further legislation could be laid down.”
Notes to Editors
The BMA is a trade union representing and negotiating on behalf of all doctors in the UK. A leading voice advocating for outstanding health care and a healthy population. An association providing members with excellent individual services and support throughout their lives.
- Read the BMA’s report on promoting healthy diets among children and young people here.