BMA launches new partnership with Heroes: Help them help us, to improve the working lives of doctors during the COVID-19 pandemic

by BMA media team

Press release from the BMA.

Location: UK
Published: Monday 30 March 2020
Contract and pen article illustration

The British Medical Association (BMA) has today announced a new partnership with Heroes: Help them help us1 to protect the physical and mental wellbeing of doctors on the frontline during the COVID-19 pandemic.

The BMA, the doctors’ trade union, recently launched an online fundraising page2, BMA Giving, which will combine efforts with Heroes to fund tangible benefits for doctors and medical students working to tackle COVID-19.

Through this new collaboration, donations from the public will be disbursed across charities whose aim is to support doctors on the frontline so that they can focus on providing vital treatment for patients.

Dr David Wrigley, Deputy Chair of the BMA Council, said: “The BMA is delighted to be working with Heroes to help support doctors on the frontline during what will be an extremely difficult time for the NHS.

“Doctors will be tested to their limits over the coming weeks and months as the NHS faces unprecedented pressures and it is absolutely vital that their physical and mental wellbeing is supported.

This new collaboration will help to direct these generous donations to doctor and medical student focused charities where they will benefit colleagues the most. This in turn helps the BMA to look after doctors and medical students so that they can continue to look after their patients.”

Dr Dominic Pimenta, CEO and founder of Heroes added: "We are proud to work with the British Medical Association to support NHS frontline doctors and medical students as part of our wider commitment to all NHS staff. 

“We will work with BMA Giving to get funds to frontline staff and are privileged to welcome their experience on our advisory committee."


Notes to editors

The BMA is a trade union representing and negotiating on behalf of all doctors in the UK. A leading voice advocating for outstanding health care and a healthy population. An association providing members with excellent individual services and support throughout their lives.

1. Heroes: Help them help us is a new fund which aims to deliver support to all NHS workers who are currently working to treat affected patients as well as helping to curb the spread of COVID-19. To find out more visit

2. Read more about the BMA fundraising appeal, or to donate, visit

3. Charities interested in applying for a grant through BMA Giving can contact [email protected].

4. The BMA wellbeing support services are open 24/7 to all doctors and medical students. They’re confidential and free of charge. Find out more here.

For media enquiries please email [email protected] or call 020 7383 6448.