Ethics

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Social media guidance for doctors

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Social media can be a great resource for doctors. But it's not without its risks.

This guidance outlines some of the benefits and risks involved in using social media, helping you use it safely and ethically.

  • What is social media?

    Social media refers to any online communication channel which allows the user to find and interact with a community.

    Some popular social media sites are: 

    • Facebook – a social networking website that allows users to create a profile, befriend and share content with other users. On Facebook, you can also create open (public) or closed (private) groups, or public pages to inform other users about a business or service you run.
    • Twitter – a content-sharing and micro-blogging site, where users "follow" other users of interest to them and share short, 140 character posts (known as tweets)
    • LinkedIn – a social networking tool targeted at professionals and the business community
    • YouTube – a video hosting platform that allows users to upload, share and watch videos 

    The BMA is active on Twitter, Facebook, LinkedIn and YouTube

  • Benefits of social media for doctors

    As a doctor, using social media can help you to:

    • Build your professional network
    • Share ideas and information
    • Offer and access professional and peer support
    • Campaign on issues important to you
    • Follow debates and developments around your work
    Some interesting and inspiring uses of social media by doctors include:

    • The Twitter Journal Club: a virtual study group which meets on Twitter every Sunday at 8pm to discuss academic articles
    • The #HelloMyNameIs campaign, started by the late hospital doctor Kate Granger MBE, encouraging medical professionals to introduce themselves by name to patients in their care
    The benefits of using social media are clear. But it's also important to be aware of the risks. The rest of this guidance will help you with this.
  • Protecting your privacy online

    Different social media platforms have different privacy settings. How secure or private you want to make your social media activity is up to you.

    • Facebook lets you fine-tune your privacy settings to choose exactly who can see your posts. You can also control how easily others can find your profile.
    • Twitter allows you to make your tweets private, visible only to users you approve.
    • Community websites and forums, like the BMA’s Connecting Doctors platform, offer a variety of privacy options.

    Whatever options you choose, your privacy (and confidentiality) can never be guaranteed - even in closed groups or forums.

    A good rule is never to share or reveal anything on social media that you wouldn’t be happy to see printed in a newspaper.

  • Social media, ethics and professionalism

    Social media can blur the lines between the professional and the personal. This can cause ethical tensions, including issues around patient confidentiality and professional boundaries. 

    The BMA's Social Media, Ethics and Professionalism Guidance outlines some of the ethical issues you might encounter when using social media as a doctor and how you can manage those risks. 

  • Trolling, harassment and abuse

    Managing disagreements

    With so many opinions being shared on social media, disagreements are inevitable.

    If you see something or receive a message that you don’t like, try to keep things respectful. Quote facts to correct misinterpretations, or ignore the post and unfollow the user if necessary.


    Trolling

    Trolling is where someone seeks to provoke a negative response from others online.

    What distinguishes trolls from those who are simply criticising or disagreeing with you is that they don’t really want to persuade you or engage with your opinion. They just want a negative reaction.

    Don’t feed the trolls. Most of the time they will go away if you don’t give them your time or attention.

    If you do want to respond – for example, to correct the record if someone has said something untrue about you - try to take as neutral a tone as possible.


    Protecting yourself

    If you're finding messages from someone upsetting or distracting, you can mute or block their account.

    You can also report posts that are harassment, threats or spam. Information on when and how to do this is covered in Twitter and Facebook's Help Centres.

    It's illegal to threaten or harass someone online. The police should take it seriously if you report it. Citizens' Advice Bureau has some useful information about harassment and your rights. 

  • Social media and the law

    There are many benefits to using social media, but the legal consequences of improper use can be serious.

    You could run into legal issues like defamation or contempt of court. Use caution and common sense, and read further guidance from the BMA and GMC if you need to. 

  • More guidance