In response to the rapidly evolving COVID-19 crisis, we brought forward our plans to switch over beta.bma.org.uk to become the new version of the BMA website.
This is to provide all doctors with the most up-to-date information and guidance in this uncertain and fast-changing environment for the profession.
We want to make our website as easy and intuitive to use as possible to allow doctors to concentrate on the vital work needed to protect lives.
What has changed?
The new website now has improved:
- Consistent design and page layout.
- Clear labelling.
- Follows industry standard practices.
- A task-based information architecture.
- Fewer steps to content.
- Standardised onward user journeys.
- Every page meets a user need.
- Key information first.
- Use of plain English.
The main benefits of these improvements include:
- easier navigation – get to key content in 1 or 2 clicks
- clearer proposition – who we are and what we do is immediately apparent
- better content – information is clear, concise and relevant
Why has the website changed?
The BMA website is undergoing a huge transformation to improve usability, navigation and content design. We must deliver the information and services required by you, our members, in the most efficient, effective and smartest way we can. And with the fast-moving developments within digital, it is essential that we keep up with the pace.
Who had input?
Over the past year, we have researched and tried and tested new ideas to develop a website that will meet the needs of our users. Our audience is wide-ranging and includes doctors, students, political and policy organisations, media and the public. But our members are our priority and we have designed the website to meet your needs, first and foremost.